Wednesday, May 7, 2014

THE BIRK IS BACK! (whether we like it or not)

Posted by Chelsea
Miss Meers Eugene

Iconic Kate Moss, effortless in her Birks of the 90s
Aching feet of the world rejoice! Why, you ask? Because Birkenstocks, Tivas, sliders and basically any other shoe classically referred to as ugly is not only tolerable, but stylish. I’m Birken-shocked (hehe).

Some may argue that Birkenstock-esque sandals lack aesthetic appeal and, honestly, they might be correct. The style has traditionally been coveted by kayakers, hikers, and your old lady neighbor who wears a sweat suit every day and gardens on the reg.  While the trend’s presence in the fashion world is undeniable (check out this Vogue article written about them), these sandals honestly just aren’t super pretty. And it’s fairly obvious the fashion world did not embrace these sandals for their function. So why are they a trend?

Well folks, that’s a tough one to understand, but things that aren't easily understood tend to be the most interesting. Sometimes things don’t make sense and feel like they shouldn't work but, they. just. do. I love things that are pretty, but things that are easily understood can sometimes be boring. The trends that aren't universally agreed upon as aesthetically pleasing, but persist and work anyway are the most exciting. Plus, after you see the awesome sporty/edgy effect that they bring to outfits you realize: they aren't just working, they’re thriving. I recommend pairing with a light summer dress for an easy outfit, or a pair of wide leg trousers and slouchy tee for a sophisticated and easy look. Let’s embrace what we don’t understand and let Birkenstocks/sliders have their moment!

Here are the celebs/fashion bloggers of the web showing us how:

leandra medine
Leandra Medine
ashley olson
Ashley Olson
alexa chung
Alexa Chung

We’ve got ya covered for the trend, but with shoes that definitely do NOT look like the shoes your great aunt wears to walk her dogs. Here are my favorite picks:

Gentle Souls "Breaking News"
Chocolat Blu "Melissa"
Corso Como "Slim"

The Corso Como “Slim” celebrates the silhouette of the Birkenstock, but retains the sassy sophistication that I hope you’ve come to expect of our store. The Chocolat Blu “Melissa” is earthy-cool, and totally on-trend with its big cork platform. And the Gentle Souls' "Breaking News” alludes to the slider sandal, but is easier to dress up than some of the sportier versions. 


  1. Love the Chocolat Blue "Melissa"! What is the price on those?